June 7, 2011

Sponsor spotlight: The Little Lebowski Shop

I was wandering Greenwich Village a few weeks ago, specifically walking up the leafy Thompson Street in search of a slice (or a toe—there are ways to get one), when—as if in an occasional, between-bowling acid flashback, or a Kenny Rogers–fueled fever dream—I happened upon this:

The legends are true: The Little Lebowski Shop, which bills itself as "New York's First Big Lebowski Shop." Oh, how NYC abides!

Say what you want about the idea behind this store, but at least it's an ethos: nothing but merchandise relating to the 1998 Coen brothers bong-hit classic (a great movie that, like millions of others, I didn't appreciate when it first came out). It's a small store—a Little Lebowski Urban Achiever, if you will—but it packs a lot in: T-shirts, mugs, action figures, bowling paraphernalia, and far beyond. (Be careful as you walk around; there might be a beverage there.) And there's a rug on the floor that really ties the whole room together. It's a good store, and thorough.
Nobody fucks with The Big Lebowski—it's far and away the best bowling movie ever made—so after we booked the next New York edition of the Big Quiz Thing, at the lovely Bowlmor Lanes Times Square, a quiz regular suggested this store as an ideal sponsor. I reached out to the faux Dude himself, the Little Lebwoski's sunglasses-and-bathrobe-clad Roy, and he's generously agreed to kick in some goodies for Monday's prize haul. (And if you're asking "Where's the money?," it'll still be there; this is in addition to the usual $300 cash jackpot.)

Take 'er easy, and learn more about the store here: It's at 215 Thompson Street, between Bleecker and West 3rd, and it's open every day but Tuesday (they apparently don't roll three days after Shabbos). We'll see you at Bowlmor, Monday, 7:30pm. I'll shut the fuck up now.

Photos courtesy The Little Lebowski Shop's Facebook page.

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The owner had a cat named Misha, a lot of people visited the store because of her. Misha has disappeared and the owner won't tell anyone where she is. He thinks he can do whatever he wants to her and no one will care. This is a man who tied her up so she couldn't lay down with a collar so tight she would pant. He hated anyone who was nice to Misha yet refused to let her be adopted by the many people who wanted her. Don't let this man think New Yorkers don't care about animals.

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